Hoovu Fresh moves fresh puja flowers across nine Indian cities every single day — from the Bangalore flower market at dawn to a packet on a quick-commerce shelf by morning. I built the in-house dashboard that runs the whole operation: sales, procurement, packing, logistics, invoicing and cash — wrapped in three AI executives — an AI CEO, an AI CFO and an AI CMO — that brief the team daily, predict flower prices, plan the marketing calendar, and turn every meeting into tasks.
Built and designed in-house by Rhea Karuturi, CTO & co-founder, Hoovu Fresh.
A short walkthrough of the AI CEO in action — the morning briefing, the proactive nudges, and how it reasons on live data across the operation.
AI CEO walkthrough · watch on YouTube ↗
Below is the actual guided tour built into the dashboard — the route a new team member walks the first time they log in. It doubles as the clearest map of everything the system covers, from the three AI executives down to a single dispatch chip.
A fresh briefing every morning, grounded in last night's data — what's on track, what needs attention, and the one action attached to each gap.
A second intelligence focused entirely on cash. Flags this week's peak shortfall, working-capital needs and payment-cycle risk — every morning.
A third intelligence for marketing. Turns the Hindu calendar into a daily publishing rhythm — composing posts from a deep brand ontology and generating the hero images itself.
Open a chat console. Real questions, real answers — every number backed by live data through a tool-use loop.
Every 30 minutes the AI scans for threshold breaches across cities, clients and cashflow.
Observations become action: nudges in chat, items in the briefing emails, and tasks added straight to the dashboard.
A graph that knows who reports to whom, our customers and our products — the foundation the AI reasons on.
Eleven categories — clients, cities, flowers, cashflow, festivals, labour and more — re-seeded nightly. Smarter every day.
Sales, ops, invoicing, barcoding, logistics and payments — captured in one place, in seconds.
A city × client matrix. Coverage gaps surface automatically — missing cities, large drops, anomalies.
Buy plans, farmer quality notes and price bands, all in one place.
Flower-price prediction baked in. Buy smarter, not harder.
Receivables, payables and daily checklists — and one-button push of payments and bills to Zoho Books.
Bank balances, recurring payments and ad-hoc dues — refreshed live.
An HR cockpit — attendance, payroll, performance and growth, for warehouse workers and office staff alike.
Employee report cards, and AI-suggested growth paths: skills to build, courses to take, the next role.
Every meeting is captured and turned into tasks on the dashboard — talk becomes accountable work.
North Stars — the company's targets, every metric against plan, tracked daily.
A morning briefing and an end-of-day summary, sent automatically, every day.
The AI CEO briefing card — Smoke Grey on the team's home page, generated once at dawn and cached for everyone.
The whole thing is deliberately lightweight: static pages, a single Realtime Database, a stack of Cloud Functions, and the Claude API doing the thinking. No microservice sprawl — just a fast feedback loop where a change ships in fifteen seconds.
/codeAIMemory layer distils it for the AIThe architecture has one organising idea: the database is the truth, the AI is the narrator. Every night a job walks the entire operation and writes a compressed, human-readable memory — eleven categories covering clients, cities, flowers, cashflow, festivals, labour, wastage, farmers, pricing and the company's North Stars. The next morning the AI reads that memory instead of re-querying everything, which keeps the briefings fast, cheap, and consistent across the team.
A dashboard fails the moment it becomes a wall of numbers nobody acts on. I designed this one against a handful of principles, and every screen earns its place against them.
People come to a dashboard with a question, not to admire a chart.
A number alone means nothing — it needs a line to beat.
Glance → scan → drill. Detail should be one click away, not in your face.
The eye should find the problem before the brain reads the label.
Two numbers that disagree destroy trust in all of them.
Information that doesn't change a decision is decoration.
A finance lead and a warehouse supervisor want opposite things.
The best dashboard is the one you don't have to open.
The centrepiece. Two distinct intelligences — one watching the whole operation, one obsessed with cash — sharing the same memory but reasoning with different priorities, the same way a real CEO and CFO would.
It opens with what's on track, attaches one concrete action to every gap, and ends with direction rather than alarm. It knows the business rules cold — revenue is final by 6 AM, fill rate lags till afternoon, partial invoices land the next day — so it never cries wolf.
Same data, different obsession. Where the CEO thinks in fill rates and coverage, the CFO thinks in working capital, payment cycles and the peak shortfall this week. It allocates pending cash and plans which bills to clear when.
North Stars — every company metric against its target, the way the AI executives read the business.
Hoovu's brand lives on the Hindu calendar — every tithi, ritu and festival is a reason to post. So the dashboard has a third intelligence: an AI CMO that turns that calendar into a daily publishing rhythm. It doesn't just suggest captions — it reasons over a deep brand ontology, places a whole month of content, writes the post, generates the hero image, and lays out the final creative in Hoovu's own visual language.
A persona threaded through every call — distinct from the CEO. Its priorities are ranked the way a real CMO's are: brand resonance first, then audience truth, then calendar and commerce leverage, then reuse, then production feasibility. It's culturally fluent (it knows which flower belongs to which deity, which festival lands when, and how Ugadi in Karnataka differs from Gudi Padwa in Maharashtra) and it has platform instinct for what actually works on a reel versus a carousel.
Instead of stuffing the brand into one long prompt, everything Hoovu is lives as structured, editable nouns the engine composes from — the same reusable building blocks a human marketing team carries in its head.
The engine runs in three stages, each one a place the marketer can step in and steer.
An algorithm places slots across the month grid — date, platform, bucket, entity, hook — then the AI CMO refines: narrative threads, persona coverage, festival timing, mix balance.
Each slot becomes a draft — caption, reel script, hashtags, CTA, visual direction — in the right language and the right voice for that channel and persona.
It generates a hero image, then lays it out as HTML+CSS slides in Hoovu's editorial style — brand chrome, typography and motion baked in, ready to screen-record as a reel.
The content calendar — a month placed algorithmically, then refined by the AI CMO. Festival days (amber) pull in the right deity and flowers automatically.
Across nine nights, we celebrate nine forms of the Goddess — and tradition gives each her own bloom. Shailaputri loves the hibiscus; Kushmanda, the marigold. Swipe to find the flower for tonight's devi, and bring her form to your puja. 🌸
The hero image is generated (text baked in for a full-creative post, or left clean and overlaid with HTML type for a hero-only one), then composed into Hoovu's editorial layouts — poster-centred, photo-card overlay, or scattered flower cut-outs.
Every morning the warehouse has to turn thousands of orders into packed, sealed, barcoded packets — and out the door before each client's dispatch cutoff. On the orders page, the AI CEO reads today's orders, who showed up for work, the flowers that arrived, and the machines available, then writes the whole floor plan: who works on what, in what order, and when each client must move to sealing.
The packing plan — teams, sequence, station schedule and a live progress bar. Mark work done as it happens; the AI replans around what's left.
It knows the craft: garlanding is the bottleneck, so it starts every garland SKU at the top of the shift; loose flowers get weighed before sealing; whole items like lotus and betel leaf are just counted into a bag. As packets get sealed, the floor supervisor taps a block and logs progress — and the AI re-plans around what's actually left, shifting people to wherever the day is running behind.
Meetings at Hoovu don't happen over a slide deck someone built the night before — they happen on the live dashboard. Every recurring meeting is tied to a specific page, so the data and the agenda are the same thing, and everyone in the room is looking at the current truth.
Present mode dims the page, spotlights one metric at a time against its target, and lets anyone raise a task on the spot — which lands on the owner's dashboard instantly.
The dashboard steps through the page's own numbers one at a time — each with its target, a ✓ or ✗, and a one-tap button to raise a task the moment something's off. The agenda writes itself from the data, the discussion stays anchored to real figures, and the action items are already on the right person's dashboard before the meeting ends. Combined with the meeting-to-task pipeline below, nothing said in a room gets lost.
Flowers are a brutally volatile commodity — a rose can double in price the week of a festival and halve the week after. Procurement decisions worth lakhs get made at 4 AM in a wholesale market. So the dashboard forecasts tomorrow's price before the buyer leaves for the market.
The model is intentionally interpretable rather than a black box — a buyer has to trust it at dawn. It starts from a seven-year price history for each flower variety in each city, builds a seasonal baseline (jasmine in May behaves nothing like jasmine in December), layers a festival multiplier from the Hindu calendar (demand spikes around Varamahalakshmi, Navaratri, Diwali are learned, not guessed), and then nudges the whole thing with the last few days of live market prices the team logs. Each prediction ships with a confidence band, so a buyer knows when to trust it and when to haggle.
Illustrative forecast view — predicted price per variety, festival premium, trend and a confidence band.
The most quietly powerful feature. Decisions made in a meeting usually evaporate the moment everyone leaves the room. Here they don't — the conversation itself becomes accountable work on the dashboard.
Every meeting is recorded through Fireflies, which transcribes and extracts action items. A job syncs those transcripts into the database every thirty minutes, where each action item is matched to a person and written out as a task with an assignee, a due date and a link back to the meeting it came from. It surfaces on that person's front page, feeds into their personal daily plan, and the AI CEO can see it when reasoning about whether someone is keeping up. Talk in, accountability out.
The database is the truth. The AI is the narrator. The team just has to act.
What I'm proudest of isn't any single feature — it's that the dashboard compounds. Seven years of history feed a nightly memory; that memory feeds three AI executives; those executives brief the team, predict prices, plan the marketing calendar, and convert meetings into tasks; the team acts, which writes new data, which deepens the memory. Every day it knows the business a little better than the day before.
And it does all of this while still feeling like Hoovu — warm, specific, a fresh take on a very old tradition.